Couponing Tip: The Pros and Cons of End Caps
Advantages
- Extras: When you head down the aisle to get your advertised product and find an empty shelf, check end caps to see if a larger stock is available there. Usually grocery stores (and sometimes drugstores) will order extra of sale items and place them in a different, bigger, or more prominent area.
- Clearance: Often clearance sections will be on an end cap. These can be great finds, especially if you have a coupon to pair with the discounted item!
Drawbacks
- Price awareness: Remember that not everything on an end cap is a great sale price. Sometimes the products featured are at regular price or just an okay (not stock-up) price. These lure in unsuspecting shoppers and increase impulse buys. Oftentimes, manufacturers will pay to get their products in these hot spots.
- Flavor/variety selection: End caps usually have the most popular and best selling flavors/varieties of products here. For a wider selection, check the product’s specific aisle.
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